Community Clubs

Local sports management company finds success in suddenly all-virtual business

By Elio Elia

When COVID-19 upended the sporting world, Dynes Sports Management found itself alike many of the teams it works alongside with – it was in need of adapting, and quickly, in order to survive the pandemic.

What that led Kyle Skinner, the president of the all-purpose sports management company, to was re-envisioning how his organization could integrate itself in the sports community in the Capital Region.

One way it’s accomplished this is by way of its new podcast, the aptly named Dynes Sports Podcast.

“The Dynes Sports Podcast is an interview-based podcast where we bring in special guests each week to talk about their experience in the sports industry and any upcoming projects they have in the works,” Skinner told the Ottawa Sports Pages.

“This includes current and former professional athletes, coaches, and front office executives.”

Dynes Sports’ podcast splits its spotlight between topics with international or national appeal and those that are Ottawa-centric.

“There is so much talent not only in Ottawa, but across Canada in the athletic communities that goes unnoticed and uncelebrated,” Skinner said.

“Our goal is to highlight the good work people are doing from coast-to-coast and help elevate sport in this country.”

Having logged close to 50 episodes so far, Skinner has welcomed guests that include former CFL, NHL and pro basketball players, professional coaches, Olympians and New York Times best-selling authors.

Despite the success that the company’s podcast has had so far, Skinner says the pandemic has challenged the very way Dynes Sports conducts business.

“It essentially shut down our ability to deliver our services as well,” he said.

In non-pandemic times, Dynes Sports offers sports-related services that include coaching, league facilitation and tournament management. Forced by COVID-19, it’s pivoted to offering primarily digital services, like virtual training sessions, consulting, developing return-to-play plans, crafting recruiting packages, reviewing scouting reports, as well as producing its podcast.

And while his organization’s nimbleness has enabled it to keep afloat this year, Skinner said he’s worried about the sports community as a whole as the world recovers from COVID-19.

“How many associations will still be around when we finally come out the other side of this? Local sports and not-for-profits operate on shoestring budgets to begin with,” he noted. “Taking a full season worth of dues and registrations out of the coffers could spell the end of some long-time clubs across the country.”

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